When you hear the name Donna Karan, the first thing that comes to mind is her globally known fashion brand DKNY. What you don’t think of, at least at first, is the preservation of Haitian culture; a task that she’s decided to champion through her foundation

Karan joined forces with eBay and CFDA, a trade organization for North-American designers, to launch Fashion for Haiti: One Million Hearts, an auction whose proceeds will go to supporting the work of artisans in Port-au-Prince. The auction, which runs until May 2 on eBay, features custom-designed papier-mâché hearts personalized by some of the world’s leading designers including, Diane Von Furstenberg, Oscar de la Renta and Narciso Rodriguez.

“The artistry and skill is breathtaking,” Karan says, about the local artists and manufacturers she worked with while visiting Haiti. “I am so inspired by what I am seeing and the people with whom I’m working with. I couldn’t be more excited.”

The custom hearts were designed by Magali Dresse, a Haitian artist working in Haiti to package the “creative spirit” of the artisans into a product that is attractive to sell to foreigners.